Last Updated: April 25, 2025

Introduction

At “THE LIFE HACKER HUB” Enterprise, a Public Benefit Corporation (“THE LIFE HACKER HUB”, “we”, “us”, or “our”), we are committed to protecting your privacy and ensuring transparency in how we collect, use, disclose, and safeguard your personal information. This Privacy Notice explains our practices regarding personal information collected through our websites (https://thelifehackerhub.com and https://www.thelifehackerhub.com/ascend) (collectively, the “Sites”), our mobile applications (the “Mobile Apps”), and our programs, tools, and services (collectively, the “THE LIFE HACKER HUB Services”). This Notice applies to all users, including customers and visitors (“you” or “your”), and complies with applicable data protection laws worldwide, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended, and other relevant regulations.

By accessing or using the THE LIFE HACKER HUB Services, you acknowledge that you have read, understood, and agree to this Privacy Notice and our Terms of Service (Terms of Service). If you do not agree, please do not use our Services.

1. Information We Collect

We collect personal information to provide and improve the THE LIFE HACKER HUB Services. The types of information we collect include:

a. Information You Provide

Account Information: Name, email address, phone number, billing information, and other details provided during registration or account creation.Program Enrollment: Information submitted when enrolling in programs like the Social Training Program, æscend, or THE LIFE HACKER HUB Coach, such as preferences or goals.Communications: Information you provide when contacting us via email ([email protected]), forms, or customer support.User Content: Feedback, comments, or other content you submit through the Services.

b. Information Collected Automatically

Usage Data: Information about your interactions with the Services, such as pages visited, time spent, features used, and clickstream data.Device and Technical Data: IP address, device type, operating system, browser type, app version, and unique device identifiers.Cookies and Tracking Technologies: Data collected via cookies, pixel tags, and similar technologies to enhance user experience and analyze usage. See our Cookie Policy below for details.Geolocation Data: Approximate location based on IP address or device settings, where permitted by law.

c. Information from Third Parties

App Stores: Information provided by Google Play Store or Apple App Store when you download our Mobile Apps, such as account details.Payment Processors: Billing information processed by third-party payment providers (e.g., Stripe) to facilitate transactions.Analytics Providers: Aggregated or anonymized data from services like Google Analytics to understand usage trends.Social Media or Partners: Information you share when interacting with our Services via third-party platforms, if applicable.

d. Special Categories of Data

We do not intentionally collect sensitive personal data (e.g., health, biometric, or genetic data) unless explicitly provided by you for program purposes (e.g., coaching goals). If collected, we will seek your explicit consent where required by law (e.g., GDPR Art. 9).

2. How We Use Your Information

We use your personal information for the following purposes, consistent with applicable laws:

Service Delivery: To provide, operate, and personalize the THE LIFE HACKER HUB Services, including account management, program enrollment, and content delivery.Payments and Subscriptions: To process payments, manage subscriptions, and issue refunds as outlined in our Terms of Service.Customer Support: To respond to inquiries, provide assistance, and resolve issues.Improvement and Analytics: To analyze usage, improve our Services, and develop new features or content.Marketing and Communications: To send you updates, newsletters, or promotional offers, where you have consented or as permitted by law (e.g., opt-in for non-EU users, opt-out for EU users under GDPR).Security and Compliance: To protect the security of our Services, prevent fraud, and comply with legal obligations.Legal Purposes: To enforce our Terms of Service, respond to legal requests, or defend against claims.

We process personal information based on the following legal grounds, as applicable:

Contract: To fulfill our obligations under the Terms of Service (e.g., providing Services).Consent: Where you have given explicit consent (e.g., for marketing or sensitive data).Legitimate Interests: For purposes like improving Services or preventing fraud, where your rights do not override our interests.Legal Obligation: To comply with applicable laws or regulations.

3. How We Share Your Information

We may share your personal information in the following circumstances:

a. With Service Providers

We engage third-party service providers to perform functions on our behalf, such as:

Payment processing (e.g., Stripe, App Store).Hosting and cloud services (e.g., AWS).Analytics and marketing (e.g., Google Analytics, Mailchimp).Customer support tools (e.g., Zendesk).

These providers are contractually obligated to protect your information and use it only for the purposes we specify, in compliance with applicable laws.

b. With Business Partners

We may share limited information with partners for co-branded services or promotions, only with your consent or as permitted by law.

c. For Legal Reasons

We may disclose information to:

Comply with legal obligations, such as court orders or subpoenas.Protect our rights, property, or safety, or that of our users or others.Respond to law enforcement requests, in accordance with applicable laws.

d. In Business Transfers

If THE LIFE HACKER HUB is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to applicable data protection laws.

e. Aggregated or Anonymized Data

We may share aggregated or anonymized data that cannot identify you for purposes like industry reports or research.

We do not sell your personal information as defined under CCPA or similar laws. If we share data for targeted advertising, we provide opt-out options as required (see Your Rights below).

4. Cross-Border Data Transfers

THE LIFE HACKER HUB operates globally, and your information may be processed or stored in countries outside your jurisdiction, including the United States. We ensure that cross-border transfers comply with applicable laws, such as:

GDPR: Using Standard Contractual Clauses (SCCs) or other approved mechanisms for transfers outside the EEA.Other Jurisdictions: Adhering to local requirements for international data transfers (e.g., LGPD in Brazil).

By using our Services, you consent to the transfer of your information to countries that may have different data protection laws, subject to our compliance with applicable regulations.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or alteration, in accordance with GDPR (Art. 32) and other laws. These measures include encryption, access controls, and regular security assessments. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Notice, comply with legal obligations, or resolve disputes. For example:

Account information is retained while your account is active and for a reasonable period thereafter to comply with tax or legal requirements.Usage data may be retained for analytics purposes in anonymized form.You may request deletion of your data as described in Your Rights below.

Retention periods vary by jurisdiction and are aligned with applicable laws (e.g., GDPR’s data minimization principle, CCPA’s retention disclosure requirements).

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.Correction: Request correction of inaccurate or incomplete information.Deletion: Request deletion of your personal information, subject to legal exceptions.Restriction: Request restriction of processing in certain circumstances (e.g., GDPR Art. 18).Portability: Request transfer of your data to another provider in a structured format (e.g., GDPR Art. 20).Object: Object to processing based on legitimate interests or for direct marketing.Opt-Out: Opt out of the sale or sharing of personal information for targeted advertising (e.g., CCPA).Automated Decision-Making: Request human review of automated decisions, where applicable.

To exercise these rights, contact us at [email protected] or via our Privacy Portal. We will respond within the timeframes required by law (e.g., 30 days under GDPR, 45 days under CCPA). We may require identity verification to process your request.

If you are in the EU, you may also contact our Data Protection Officer (DPO) at [email protected]. You have the right to lodge a complaint with a supervisory authority in your jurisdiction (e.g., an EU Data Protection Authority or the California Privacy Protection Agency).

8. Children’s Privacy

The THE LIFE HACKER HUB Services are not intended for users under 13 years of age (or 16 in certain jurisdictions, per GDPR). We do not knowingly collect personal information from children under these age thresholds without parental consent, as required by the Children’s Online Privacy Protection Act (COPPA) and GDPR. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected], and we will take steps to delete such information.

Certain programs, such as THE LIFE HACKER HUB Coach, are restricted to users 18 and older. We verify age during enrollment to ensure compliance.

9. Cookie Policy

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. Cookies may include:

Essential Cookies: Necessary for the operation of the Services (e.g., session management).Analytics Cookies: To understand how users interact with our Services (e.g., Google Analytics).Marketing Cookies: To deliver personalized ads, where consented.

You can manage cookie preferences through your browser settings or our Cookie Consent Tool. For EU users, we obtain consent for non-essential cookies per the ePrivacy Directive. For California users, we honor Global Privacy Control (GPC) signals for opt-out of data sharing.

10. Third-Party Links

The THE LIFE HACKER HUB Services may contain links to third-party websites or services (e.g., social media platforms, partner sites). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing personal information.

11. Changes to This Privacy Notice

We may update this Privacy Notice to reflect changes in our practices, legal requirements, or Services. We will notify you of material changes by posting the updated Notice on our Sites, via email, or through a pop-up within the Services, as required by law. The updated Notice will take effect upon posting or as specified. Your continued use of the Services after such changes constitutes your acceptance of the revised Notice.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Notice or our privacy practices, please contact us at:

THE LIFE HACKER HUB

Email: [email protected]

Privacy Portal: https://www.thelifehackerhub.com/privacy-portal

For EU Residents

:

Data Protection Officer: [email protected]

We are committed to resolving your concerns promptly and in accordance with applicable laws.

13. Limitation of Liability

To the fullest extent permitted by law, THE LIFE HACKER HUB and its affiliates, officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to your use of the THE LIFE HACKER HUB Services or the handling of your personal information, except as required by applicable law. In jurisdictions where such limitations are not permitted, our liability is limited to the minimum extent allowed.

You agree to indemnify and hold THE LIFE HACKER HUB harmless from any claims, losses, or damages arising from your violation of this Privacy Notice or applicable data protection laws, to the extent permitted by law.

This Privacy Notice is effective as of April 25, 2025, and supersedes any prior versions.